X SEO
Travel SEO is difficult for the travel industry. While most travel Agencies might gain some Inspiration on TikTok YouTube or Instagram, they still need a Google search presence before any conversion.
If you want more purchases on your website or get more customers you need to do SEO.
Table of Contents
The unique challenges of travel SEO
The basic SEO is the same for every industry. You need to create high-quality articles and backlinks and ensure that your website is free of errors. But travel SEO has some unique challenges.
- Travel is not just an industry it is made up of many different industries and players such as they are online travel agencies, comparison sites, hotels, airline operators, tour operators, car rental companies, travel companies, and even travel insurance.
- You’re competing with Google itself. Google has its travel product which is also in the SERP Google also dominates the SERP by showing many different SERP features for travel-related keywords which usually answer the query.
- Purple popular keywords are already dominated by Giants like TripAdvisor and booking.com.
- Maine travel companies, such as TOUR operators only serve a particular local area.
Focus on keywords that drive travel bookings.
As you know most of the high-volume keywords are already dominated by industry sharks. We need to skip those keywords like London tour or things to do in London but you can apply some other keywords like “World War 2 walking tour London” or “Harry Potter walking tour for Muggles” in London as you know that this keyword may not make my sense but the good part is people searching for these terms are already planning for travel so you can get some booking.
Target least popular destinations
To complete with big sides in SERPs a common. A common SEO strategy is to start with low-competition keywords. For example, look at the difference in search volume and keyword difficulty between these two keywords.
- Things to do in London
- Things to do in Southampton
It would be easy to target the keyword things to do in Southampton. This would work even if you are a London-based tour operator you could easily create an article about the things to do in South Hampton and include a day trip to London as one of the perks.
In short, you can Google different destinations of any country or any place and get results of different towns and places in it then you can find those keywords that are being searched for this destination, and in return, you will get traffic and leads as well as booking.
Travel SEO content around trending topics and events.
You might have heard of Diljit Dosanjh’s Cold Consult which is the popular event of 2024 then there is Taylor Swift performing in different areas which is also a good event so you can keep an eye on these events and make articles or blogs or content on these and topics and it will help you to get traffic from Google and then you can offer your services.
Build topic clusters around travel journeys.
Topic clusters are different related topics that are interconnected with internal links so you can build your website and make it a content cluster and it will help Google to better understand your website.
In the travel industry, you can make content based on travelers’ experiences. Then repeat it with different clusters the website becomes a one-stop shop for trip planning. For an adventurous traveler you can recommend a destination like Uzbekistan content for Uzbekistan may look like this:
- Why you should visit Uzbekistan
- When is the best time to visit Uzbekistan
- Things to do in Uzbekistan
- Best cities to visit in Uzbekistan
- The best Uzbek dishes you should try
- Where to stay in Uzbekistan
- Best restaurants in Tashkent
- Best restaurants in SamarKand
- Silk Roads Tour Uzbekistan
- Horse riding in Uzbekistan
Backlinks setup
Backlinks are an important Google ranking factor. However, it is extremely difficult to build backlinks. The best way to create a backlink is to help people share adventures and guidelines so that other people can link your website.
Speed up your web pages.
You must speed up your website and make it smooth so that whoever visits your website gets the Handi experience.
