Ecommerce SEO Checklist for 2025

Ecommerce SEO is must for all the businesses as businesses are highly dependent on sales and branding follow these E-commerce SEO checklist

Perform keyword research

As of now, many E-commerce websites do keyword research in the wrong way. Because they do not understand the five stages of customer awareness.

Level #1: Unaware of Information Intent

Some long-tail keywords at this stage would be:

• How to make cold brew coffee
• Is coffee acidic
• Does coffee go bad

In these keywords, if you write a blog post you need to inform the viewers about dark roast and its benefits. But most of the viewers will leave this page because they would find no other interest in your website. But here is the twist. We can install pixel from Facebook pixel and track down visitors and retarget them to sell our product.

Level #2:Problem aware

No let’s say the westers are aware of dark roast; And they start searching for the relevant ki phrases like:

• Dark roast versus light raost
• Is French press good for dark roast coffee
• Is dark roast stronger

You need separate pages for these keywords because every Western has a different search intent.

Level #3: Solution Aware

The visitor has decided to buy Dark Roast and their ready to pick up brand so there are some Strategies and keywords that can help you and your visitor to pick you.

• Best dark roast coffee
• Where to buy dark and oily French roast beans

These are perfect ideas for creating brain awareness. Now we have to make our visitor aware of our product.

Level #4: Product Awareness

Since the visitor is now searching for a product that can full his needs here are few options that can help you.

• peet’s Coffee Dark Roast review
• Peet’s versus caribou

Level #5: Transactional Intent

At this point the visitor has their credit card or debit card and you need to close the sale. So the best keywords to attack with are

• peet’s discount codes
• peet’s coffee free shipping
• peet’s coffee senior discount

How to find the right keywords

Track existing queries

Go to Google search console and search for the top-performing URL. So when you click on the URL you get entire keyword list that people are searching for an you have to pick one from there.

Track competitors

You can use any SEO tool and track your competitors and find out their most searched keywords as well as keywords that they are not ranking for in this short strategy you can easily track your most required keywords and rank your website.

Use chat GPT for contact ideas

Chat GPT can help you for various content ideas and you can generate a lot of content using it I would recommend that not using it for copy paste but for ideas.

Do technical SEO

Step requires a lot of technical knowledge and deep details so we recommend for hiring professional for it you can contact us and we will have happily help you.

Deeply focus on User experience UX

It’s very important to keep users engage on your website this includes a lot of practices. For example a good layout of website, fast page loading speed, lower bounce rate and other things.

Image of Optimisation

This is something that needs to be check regularly. First you need to balance the images in perfect shape. Then use compress images instead of extreme HD resolution. Convert your images to webp.

Do content optimization

Right content that engages and targets your visitors to help you get traffic and sales. Create categories, tags and product pages. Don’t forget to add schema markup for all these pages.

On page SEO

On page SEO is most important factor of any website we have detailed guide on YouTube as well as you udemy to help our clients.

Focus on keyword placement

Get more backlinks

Backlinks are backbone of All websites either you spend many or in a hard work in both way back links will help you to rank well in Google for a long time.

Get more reviews and testimonials

Add reviews to your product pages as well as earn testimonials from famous brands or influences this way you can Win hearts of the people and it will Boost Your E-Commerce business as a result.